What information do we collect, and why?
We share this information only with the companies we use to help us fulfill the above objectives, such as our merchant services (credit card) processor and our web analytics processors. We do not share your information with third parties that are not directly involved in helping us fulfill the above objectives.
Visits to our website
We use web analytics processors to measure our visitors’ activities on our website. This tells us basic, non-personally-identifiable information such as the kind of device and web browser you’re using, the page(s) you visit, how you found us and the search terms you found us with, etc.
Personal information you voluntarily supply
If you engage in a transaction on our website such as placing an order, requesting a quote, or signing up for our newsletter, we use the information you provided to fulfill that request.
Where necessary, our online order processing company uses your billing information to process your payment, our shippers use your shipping address to deliver goods to you, and a newsletter system may use your email address to send you new issues.
A combination of the above
We may combine the above information to better understand the flow of our shoppers’ experiences on our website. We do not collect additional data for this, but we may correlate and cross-reference our existing data.
We do this to better understand the effectiveness of our website and advertising in matching the needs of our customers, and to more efficiently provide visitors with the information or products they’re looking for.
If I don’t like this can I opt out?
While these practices are standard and common to most online retailers, we understand that not all visitors want to be a part of this process. One of our web analytics processors is Google, you may completely opt out of Google Analytics by following Google’s instructions on their opt-out page. This will prevent us, and other Google Analytics-enabled sites, from collecting browsing information about you.
If you opt out of a web analytics processor, the only information we collect about you is what you voluntarily and explicitly provide us during a transaction. And as above, we will only use this information to fulfill your requests.
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